Privacy Policy

1. Information we collect

We may collect information that you provide directly to us, including:

• your email address and login details when you create an account
• profile information you choose to provide
• business or merchant information you submit when using merchant-related features
• planner items, saved activities, preferences, feedback, or other content you choose to add within the app
• messages or enquiries you send to us

We may also collect limited technical and usage information needed to operate, maintain, and improve the service, such as:

• device type and operating system
• app usage and interaction data
• log data, error reports, and crash diagnostics

2. Location information

If you grant permission, MumHelpMum may access your device location to show nearby family-friendly activities and support map-based features.

Location access is optional. You can enable or disable it at any time in your device settings.

MumHelpMum does not access your location unless you choose to allow it, and does not use location for background tracking unless you explicitly enable a feature that requires it.

3. How we use your information

We use personal information to:

• provide and operate MumHelpMum features, including activities, planner, benefits, explore, and merchant tools
• personalise your experience
• communicate with you about your account, support requests, or service updates
• maintain the safety, security, and reliability of the app
• improve our services, features, and user experience
• comply with legal obligations where required

We do not sell your personal information.

4. Third-party services

We may use third-party service providers to help operate MumHelpMum, such as providers for hosting, authentication, analytics, maps, and technical infrastructure.

These providers may process personal information only as needed to perform services for us and under their own applicable terms and privacy practices.

5. Data storage and international processing

Your information may be stored or processed using third-party service providers, including providers located outside New Zealand. Where this happens, we take reasonable steps to ensure your information is handled with appropriate safeguards.

6. Data retention

We keep personal information only for as long as reasonably necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

If you request deletion of your account or personal information, we will take reasonable steps to delete or de-identify it, unless we need to keep certain information for legal, security, or operational reasons.

7. Children’s privacy

MumHelpMum is designed for parents and families. We do not knowingly collect personal information directly from children.

If you believe that personal information from a child has been provided to us in error, please contact us and we will take reasonable steps to review and delete that information where appropriate.

8. Your choices and rights

You may be able to:

• access or update certain account information in the app
• disable location permissions through your device settings
• contact us to request access to, correction of, or deletion of your personal information, subject to applicable law

9. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date on this page.

11. Contact us

If you have questions about this Privacy Policy, or would like to request access to, correction of, or deletion of your information, please contact us at:

mumhelpmumnz@gmail.com